Born for greatness

We believe innovative startups in CFOTech are pioneering one of the biggest drivers of business value this decade.

From the day they are born, elephants grow more than any other animal on land. Their remarkable success is credited to the knowledge and careful guidance of the veterans in their herd. It's the key that unlocks their true greatness.

Creating an unfair advantage


The partners of Born Capital are seasoned CFOTech veterans. Our expertise, network, and business savvy give the startups we invest in the unfair advantage. It is the key that unlocks their potential to become CFOTech industry leaders.

Our Focus

We invest in early stage startups with proven product market fit who empower CFOs for the future of finance. By automating the CFO suite and enabling them to draw deep insights from real-time data, CFO’s will become the biggest drivers of business value this decade. This evolution is being engineered with the emerging technology of AI, Robotic Process Automation, Cloud, Big Data and Analytics – and our exceptional CFOTech startup teams.


Each partner at Born Capital has either founded, grown and successfully exited their own CFOTech company. Each has since become sought-after consultants, advisors, and angel investors in the industry. In our next phase, we aim to leverage our successful track record to invest with growth-minded limited partners and work with the most promising startups in CFOTech.

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  • Excel4Apps


Our team has been in your shoes before. They’ve founded companies. They’ve gone through the growth pains. They’ve had successful exits. They’re acutely aware of the stresses and challenges of bringing successful software products to market. They are not just investors looking to benefit from your efforts. They are here to help you be successful.

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Wouter Born

Full time general partner and CFOTech specialist – 20 years of experience as entrepreneur, M&A executive and investor in the CFOTech industry. Passionate about innovation, disruption, and applying emerging technologies like AI, RPA & Big Data to the office of the CFO.

Marcel Vlug

Experienced software entrepreneur and investor with 30 years of experience in CFOTech industry with 3 exits. Domain expert in Financial Consolidation, Planning & Budgeting. Trusted advisor to many corporate controllers and CFOs of fortune 500’s

Chris Meyer

An experienced CFOTech software entrepreneur with a track record of multiplying revenue by building highly efficient teams, gaining clarity of go to market strategy, scaling sales functionsand creating fun working environments. Also serves as executive in residence for the Chief Revenue Officer (CRO) function.



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